Friday, 14 December 2012

Reseach and Planning the CD cover and Advert


This is the cover of jay Sean’s album the mistress. It has a medium establishing shot which shows Jay Sean sitting down with his arm on the chair rest and his hand on his face, this connotes he is thinking, with a whisky glass in his hand. It may be drinking for stress relieve as he’s not really smiling but also could be just for the sake of it to chill out. Behind there’s a silhouette of a women standing, you can’t see her face so aren’t sure if it’s his mistress or just a random lady like he has in his video sex 101 from the album the mistress. The colour red symbolises love and the affairs that all the songs in this album are about. This is why ‘the mistress’ is in a gloomy font and the only words in colour where as the hole cover is black and white even the name ‘Jay Sean’. It shows the importance and emphasis put on the phrase and shows that that’s what the whole cover maybe about. The whisky glass also supports the mise-en-scene as the location looks classy with carpet and the room has a wood railing with a chair and in the background it shows a bed with lamps so shows Jay Sean maybe waiting for the lady to enter into his bedroom. But the cover leaves you to question whether the lady in the back is his mistress or not. The black and white effect to it gives an olden style feel, this may show that jay is experienced in his field of being a ‘player’ and it may have been time to him cheating on his actual girlfriend who he calls the mistress. The ‘olden style’ effect to the room is also added due to the railing. The black and white can also mean that he may be tired of lieing to his mistress, which is why the title and cover is all in black and white but ‘the mistress’ is the only text in red. The text in red also allows creates tension for its audience and allows them to think what the story behind it is as it creates suspense.

This is the outside case to the album the mistress. Because the album is all about Jay Sean and him not staying loyal to his girlfriend and having several affairs there’s a women laying down on the carpet in her lingerie with a eye mask on, in order to hide her identity, as this makes it harder to recognize her, but she has her hair flared out and a finger in her mouth with another hand upon her chest, this shows she is ‘playful’ which comes across as sexual and it supports the fact of jay Sean not being loyal to HIS mistress.
It then has all 15 songs displayed in the album along the side of her in a fancy font which supports the image and the song names for example ‘Rouge a Lavres’ as it sounds more French and France is known for romance and love, but the actual meaning of rouge a lavres is red lipstick, so although we can’t see it as the covers in black and white it may be out to his mistress that was in the colour red on the front cover. On the bottom in a smaller font it has a paragraph on the producers of the CD cover and the artist of the actual album. This is the back of the CD cover it’s not consistent at all with the front cover other then the medium shot of the lady and the black and white font. The medium shot as the front cover consisted of a medium shot of Jay Sean but by putting the lady on the back its like it’s the close up of the lady who was standing at a distance totally blacked out in the background of the front cover, so behind Jay Sean at the door. However the font of the text is even different as its more sophisticated and elegant however the carpet is consistent as the from cover also has the same, but its only noticeable if you pay good attention but it shows that the mise en scene is the same and so this shot is taken in the same room as Jay Sean was in.
This is the cover to Drake and Rihanna’s album Take Care. There’s a medium close up of an establishing shot of Drake sitting alone on the table. He has a lot of gold chains and gold candle holder but is sitting alone drinking out of a gold cup and is looking down at it, this may be because he looks depressed and no matter how much money you have this shows it can’t buy you happiness. The bird statue symbolises his freedom as it can connote that his trapped and wants to be free like a bird but for some reason is trapped. This album is also about love but the fight for love which is why drake is shown lonely and depressed sitting in a rich surrounding, you can tell this by the painting in the back ground on the walls as well. The writing in gold says ‘Take Care’ shows that he is talking about taking care of Rihanna although she’s not in the image but is in the video to the song itself, but by not keeping her in the image it shows him being love sick. The text looks hand written more like a signature, showing its personalised by drake himself, it is the title of the song but because its personalised in such a way it could come across as a message. The colours throughout the cover have been of a consistent gold, this could also connote money, and that drake must be pouring in gold so is really rich, and usually people who have money intend to pay their way out of things so the text being handwritten shows that he still makes the effort to do things himself, but not just that as it also shows that his money is unable to take care of his love so he no longer has her either which is why he’s having to pass the message down for her to take care in gold, so not giving away he loves her but in gold which could show how much he meant to her and that he thinks her to be good as gold.
This is the back cover to take cares album. Once again there’s not much consistency in the cover but the colour gold is enhanced once again in the text. So the drop list of songs is done in gold, which works well as it stands out on the back background but the colour black makes it quite dull and gloomy which reflects the emotions shown through Drakes facial expression in the front cover. The colour gold on top of black also makes it look strong on top of black not just due to the consistency but it comes across as powerful since it’s consistent. The background also looks like black puddles of water so black representing it’s not really clean but it has a grainy effect so it gives a gloomy feel of, but this may connote Drakes feelings and say that how he feels. The front cover was more detailed as there were quite a few props to attract your attention where as the back is more simple. This may be the reason to why the drop listing for songs are in the centre. Below there is also the use of record labels which is shown on the bottom of the cover which allows the audience to see who helped to release the album and what record company the artist is signed to. In this case it is Cash Money Records and Universal Republic. Below are more production details, which are like saying a thank you to the people involved with the cover but also there for adding detail to the cover.
 
This is the advert for the album Take care.
The advert is actually constructed of the CD cover itself as the main image. It has the artist name ‘Drake’ written as the main title of the magazine advert. It then has details of when the album is to be released, with the featuring artists below. This is a main factor that attracts the audience as it’s the main information a consumer looks for when looked at an advert. The likes and dislikes as if the album has songs by their favourite artists then their more willing to wait for the album to release and go and buy it.
Below this are details of the record labels Drake is assigned with, in this case cash money records and universal republic. This is a feature that has been kept consistent throughout as it’s then followed through with in the back cover of the album cover.
A feature I will be adapting from this is that I will be keeping the house style consistent but I will not have the logo on the front cover as I feel it needs more focus to the simple detail on there and by putting a logo it diverts the consumer’s attention away a little. Another thing is that it is straight to the point. It has what a consumer would mainly look for and that is the main artist featuring within the cover and who the main artist is which is made clear at the top as the main logo is ‘DRAKE’. There for when a consumer goes to buy what it’s looking for they know what they want as the front cover of the album is the same as the magazine advert itself.
This is the magazine advert for Rihanna’s album ‘Rated R’. The house style is completing different to a normal R&B magazine advert for e.g. in comparison to drakes as he has a medium close up where as rihannas is more extreme.  However her work is usually different to others, but this looks a little spookier and alien due to the heavy makeup and the way one of her hand is covering her eye, this connotes mysteriousness, showing she is perhaps trying to hide or hiding something. The ‘R’ in the background standing for Russian roulette is carved, this could reflect pain as although its in black the only colour visible on the page other than black and white is red, and not only is that a representation of love but also death and pain, so perhaps she’s trying to get the message across on the cover that the album could be about love and sorrows and love hurts which is why ‘Russian roulette’ and ‘hard’ is in red.
The house style of using the artist name as the main logo in followed once again, it’s the text that has the largest font but as she is the artist and she uses her name for the album to sell so shows she is a very well known artist, but keeping her name in the largest font helps attract it as the first thing you look at as a consumer, after the background image is the largest text on the page and then follow on to read the rest starting from what stands out the most.
This is a key feature definitely worth subverting as not is Jay Sean just known by face; although we won’t have his face on the cover but definitely known by his name, therefore the product is most likely to get a word out by the magazine advert to penetrate the market.

Wednesday, 5 December 2012

Class presentaion/ treatment of the initial idea pitched

 

We have presented our video plan to the class in order to gain some feedback on the positives and negatives of our initial ideas for the music video. Our presentation to the class about our music video on Jay Sean - 'She has no time' was approved however, there were some concepts that the class mentioned that there was room for improvement.

Survey monkey

This is our link for the questionairre we made on survey monkey for our music video in order to gain feedback.

Friday, 30 November 2012

Music video

The following link is the music video myself and my group have produced for this coursework.
http://www.youtube.com/watch?v=VCB148pVcmI

Tuesday, 20 November 2012

Before editing

Just before we started editing to produce our music video I and my group members decided to sit down and take a look at all of our footage in order to extract all the best clips for use whilst editing. Once the clips were transferred on to the Mac we made separate folders in final cut pro according to the quality of the clips and if they were usable and looked professional enough to be used in the video or not. This way by putting our clips in to folders it was easier to access the clips that were definitely going to be used in the music video in comparison to the maybes and extra clips as we had a total of 139 clips and some were repetitive however because we were shooting on busy locations like the golden jubilee bridge through our scenes we would have pedestrians walking past, which is why we would have to then retake the same shot again and by making folders it allowed us to extract the best scenes and make easier access to when it came to using them.

Wednesday, 14 November 2012

Day of the music video shoot


Today we went central London to do the final and main shooting needed for our music video. We had reached our location which was the golden jubilee bridge at 3pm perfect enough to get a bright view from the bridge whilst the sun was up. This was when it wasn’t too dark but not extremely bright as it is winter therefore we were there on the right time in order to get opening scenes whilst the sun was up and then we finished shooting with a sunset for the closing scene. We finished shooting around 5pm however there were some complications with lighting as well as getting the frame for the camera right

First of all the bridge was quite busy as it is a popular bridge with a beautiful view, but it was also quite narrow in terms of getting a wide angled shot with both the scenery and the actors in the frame. So we had little space to play with as we had to leave way for pedestrians who were trying to get across, and so we had the camera quite close to our characters which is why we took time getting out camera angles correct, so the pedestrians would not walk in front of the camera and would go behind. This way we would have clear shots with no one walking in front of the camera, however this did happen on several occasions which left us to retaking the same shot from the start t get it more accurate and so it would be easier to join the shots whilst editing.

Another problem with faced with in the beginning was that our main character was afraid of heights, something me and my group member were totally unaware of however by time he was used to the height of the bridge so managed to get quite close to the railing in the end anyway.

We had some technical difficulties on the day with the camera, for some reason neither me or my group member were able to get the camera stable on to the tripod which is why it made scenes where I was trying to pan quite difficult as well as holding the camera still on to the tripod whilst shooting. However when we took the camera and tripod back to college the next day and were asked to set it up again by the technicians we had done it perfectly well and the camera was stable. So it showed that the equipment was perfectly fine, we just had technical difficulties on the day, this may have been due to the weather as our hands were really cold and it as quite windy up on the bridge as well.

We managed to get all the shots needed from this location as a result it was good that we decided as a group not to choose Trafalgar square as our second location. This is because we lost daylight and the location was busier compared to the bridge when we visited it after anyway as it’s a big tourist attraction making it harder for us to shoot our video. It would also have been much more time consuming then the time spent shooting on the bridge.

Sunday, 11 November 2012

Flashback shooting and further planning for the main shoot

This week we have shooted for our flash backs which were done in the fields at college. The choice of location was chosen as this because we wanted to show the normal daily lives of the couple before they had broken up.
The shots were quite dificult to capture as it was the first time me and my partner were using the cameras which is why it took several shots to get two perfect shots for usage when it came to editing. We had a third member of the group who wasnt present at the time of the shooting although he was the best and had more experience with the camera, but we did recieve positive critisism from him from the shooting of flashbacks, which is why when we went into editing although he wanted us to redo the flashbacks using different angles and scenes we decided to cut up and work with what we already had, because it would be easier especially if we wanted to overlay some of the shots.
After the shoot we then made further planing thoroughly for our main shooting which is on the 14th November in order to make sure that we are organised and know what kind of camera angles and shots we want for our music video and other other specifics needed such as props and costume, which would represent the lifestyles of the chacracters. This will make it easier for us to shoot our music video as we will know what to do and how to position our actors once we are on the bridge.
The reason to why we chose to do the flash backs before is because we now have a much more clearer idea to the story boards we disgned and what shot was going to be fitted around what scene.

Flashback shooting and further planning for the main shoot


This week we have shooted for our flash backs which were done in the fields at college. The choice of location was chosen as this because we wanted to show the normal daily lives of the couple before they had broken up.
The shots were quite dificult to capture as it was the first time me and my partner were using the cameras which is why it took several shots to get two perfect shots for usage when it came to editing. We had a third member of the group who wasnt present at the time of the shooting although he was the best and had more experience with the camera, but we did recieve positive critisism from him from the shooting of flashbacks, which is why when we went into editing although he wanted us to redo the flashbacks using different angles and scenes we decided to cut up and work with what we already had, because it would be easier especially if we wanted to overlay some of the shots. 
After the shoot we then made further planing thoroughly for our main shooting which is on the 14th November in order to make sure that we are organised and know what kind of camera angles and shots we want for our music video and other other specifics needed such as props and costume, which would represent the lifestyles of the chacracters. This will make it easier for us to shoot our music video as we will know what to do and how to position our actors once we are on the bridge.
The reason to why we chose to do the flash backs before is because we now have a much more clearer idea to the story boards we disgned and what shot was going to be fitted around what scene.

Friday, 2 November 2012

Planning for the music video shoot


Whilst the planning for the shoot of the music video I had carried out some independent research of music videos and came across one that had similar features to what me and my group members were looking to do. The features that were similar were in terms of some shots taken on the bridge and depth of field shots used as well as the story line. However there were even some bits in this video that could be improved on such as the acting and lip-synch and storyline in the end when the two couples are at the bridge seemed a little confusing due to acting as it wasn’t clear if they were smiling at each other or not talking. So acting of the characters is where I thought was key in the shooting for when we would go on to it for our music video. Some editing techniques were also somewhere where i thought the video would be better off without. Although this is a total diferent genre of music i still felt the slow tone was similar to our chosen song aswell as at this planning stage it was a picture painted of some of the ideas me and my group member had in mind.

Friday, 26 October 2012

She Has No Time Lyrics

Hold on a sec let me just get this straight you're leaving now
You go and do that shit and tell me that we're even now
It ain't no way to right the wrong I did I know it's wack
But you don't go and fuck someone else just to get me back
Look I'm a man, we do some things that ain't planned
I didn't even know her name I didn't even ask

Man I wasn't thinking at all, at all
I know you don't think love and lust can be two different thing
But there are men in every strip club wearing wedding rings
And I ain't say this right
And I'm just saying the truth
That we don't think alike
We ain't made the same as you
I don't carry no emotions for that other chick
Ain't no relationship look I was on some selfish shit
But I love you girl and you know that
You know that so won't you come back

Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said

I'm pretty sure that right now my words are kinda useless
And even as I say them I hear bullshit and excuses
But I'd rather be real and tell you for a lot of us
It's a conscious effort not to stray and stay monogamous
And you can tell your girls and they'll think I'm a jerk
But I'm willing to do anything girl to make it work
Cause now I just regret it

Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said

And ever since then it's been weighing on my mind
Weighing on my mind
That's why I couldn't hold a lie
And told you everything that happened thinking that would make it right
I should have lied I should have lied
Cause you'd have took the guilt out of me
But it changed the way that you see me
I see you
Can't let this slide

Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said

Sunday, 7 October 2012

Pre production

Talent Release Forms
 
Location Release
Risk Assesment
 



 
 

Monday, 1 October 2012

Recce

Recce
 
The music video will mostly be shot on the golden jubliee bridge in westminister. The risks here can be that our equipment may fall over the bridge.  This may lead to the recording being cancelled as a result, precautions must be taken to avoid such incidents.
Another risk can be that as there will be a lot of people, our equipment may be pushed around which again may lead to the cameras or tri-pod being damaged. To avoid this we will try to record when the bridge is less busy. 
We will also need to take the weather in consideration as the bridge may become slippery if it rains. Our equipment will also be effected by rain as the water may leak inside the camera.
The barriers are pretty low on the bridge, we will need to be more careful as the main character will be leaning against the barriers. We will also try to avoid slippery surface on the barriers just for extra precaution as the character may slip or fall.
 
Our second location will be in Trafalgar square. We will be recording our mid-way shots of the video.
Once again the risks here can be that our equipment may fall in the fountain as we will be setting our equipment near the fountain.  This may lead to the recording being cancelled as well as our pre-recordings may be lost as a result, precautions must be taken to avoid such incidents.
We will also have to manage our filming well as this location is really busy. This also raises a concern of taking extra care with the eqiupment as people may trip over the bags and tripod.
The weather will be another concern again as the surface may be slippery  if it rains. We also have a concern about the water from the fountain being blown by the wind and ending up on the lens of the camera.



 
The third and final location of our music video will be the studio where we will be able to get simple and effective footage by using a black back drop.
 
Some of the risks in the studio is that there will be many cables and wires. As a result, we will have to be extra careful that no one falls over or touches exposed wires as it could possibly cause an injury or damage the equipment which will delay filming.
Another risk is that we should not use equipment that we are unfamiliar with or have not been instructed to use. We will also inspect equipment before we use it in order to make sure it is not damaged (e.g. exposed wires). This will keep us safe whilst we are filming.


Saturday, 29 September 2012

Improvements to treatment


The main resons to why we had to make some changes to our treatment were because whilst our audience feedback we were told that firstly our location would be busy and in order to tear up paper and throw it at our female charachter we wpuld need a empty space and wait for other pedestrains to get past, and this is a problemwe would face as the bthe golden jubilee bridge was a tourist attraction area and to get a decent shot this action would have to be repeated sveral times which is why it was best if we didnt tear anything up as it would be litering and hard to pick up pieces as the wind on areas high like bridges is usually quite strong.

Second of all the hand drift we thought wasa  better way to end our video rather then have it during the middle and have our characthers leave the bridge with one looking at the other as we would needed the bridge to be empty in order to get a clear vision of depth of feild whilst ur female charchter was leaving and our male one watching her go. However we still chose to have a quik view of the hand drift in advance in between to give the audience a heads up of what will be happening further towards the end, just before the scene they start fighting.

In the redraft of the treatment we thought to have our female characther come into the scene whilst being on her phone as the song starts with a melody, so the shot of showing our male charachter seeing her shows that he knows who she is speaking to, which is why he looks away and comes farward to the bridge and looks out into the scnerey away from her. But just before she approches he scrunches a paper rather then tearing it up apart. Once hes close and snatches the phone, it shows his aggresion and thats when the narrative starts to kick in.

Another location that we changed in order to represent his lonelyness and to show hes lost in his thoughts is, lost in college in a narrow area where theyrs a bricked wall as its quite and shows hes isolated himslef as he thinks about his girlfriend and has realised the mistake hes made but is also angry with her for getting him back.

The pictures in between are there in colour and then fade into black and white, to represnt that they are becoming in to memories as it hints out to the audience that they may be on the verge of breaking up and turning theyr own way.

Monday, 24 September 2012

Treatment Second Draft

The music video will start on the Golden Jubilee Bridge where the male character will be looking at the view over the bridge. He will then see his girlfriend walking towards him on the right whilst she is texting. At this point he will confront her and take her mobile phone away from her by snatching it from her hands showing the audience that he is furious and angry. At this point, the song will start and the male character will be singing the song to his girlfriend making it look as though he is shouting at her leading to an argument. After this scene the location will change to the studio where the male character will lip-sync the second verse by making direct mode of address to the camera which will connect with the audience as it shows that he is expressing his emotions and feelings to us. During this scene there will be the use of flashbacks which will be in black and white making it clear to the audience that these are past memories of the couple being together. This will lead to the chorus where the couple will argue and the camera will go back and forth showing flashbacks of their good times after the argument.


Another location that will be used is the field at the back of our college. This is where the male character will sing the third verse of the song to the camera without his girlfriend. After this verse finishes the camera will go back to the bridge scene where the male character will sing the last and final verse of the song including the chorus. As a result a result the music video will end with a slow motion hand drift effect as the couple depart. In this scene the audience will see the couple walking in opposite directions as they walk out the mise en scene.

Monday, 17 September 2012

Case Studies


Jay Sean

Where Do We Go

The opening of the song is with a long wide shot showing a car moving in. At this point there is a diegetic post-synchronised sound of the car breaking. Although the sound is a reflexion of an action in the video it is actually one of its editing techniques as the sound is put on after as an effect, so it’s much clearer and effective as its quite dramatic. It then suddenly switches to slow music, played by a guitar. This is then followed by a close up of someone holding a clip board and tapping it with a pencil, showing that they are thinking; this action supports the slow music. It then switches to a zoomed out shot giving an over the shoulder shot of the person looking at the clip board. But the person is still anonymous as you haven’t yet seen his face. The shot then changes to another where he is sitting on a stall in a very low lit room, where only he is in the spotlight and is rubbing his head. This may be showing he his lonely or depressed and lost in thoughts. We then see a medium close up shot from the back of him until the scene changes back to the music room. This is when the scene fades to back to the actor where we are able to see that it is Jay Sean. During this time Jay Sean is placed on one side of the screen in many of the shots. For technique a slow fade shot has been used nearly throughout the song, this may be there to represent the loneliness he is feeling as when he says “I don’t know what I’m gonna do” the scene fades back to him sitting alone on a stall all alone in a dark room and only he is in the spotlight. There are high angled shots throughout out for when Jay Sean is on the stall showing his vulnerability and the fact that he’s urging his lyrics towards the camera, show strong emotions. This also reflects how he feels as he is being looked down on, just because he feels lost as he does not know where his relationship with her is going. The song is a narrative throughout but it has scenes of him sitting in the studio, thinking and these are always in black and white, this could be to reflect the dullness and how he feels. He then starts to talk about love and there’s a scene of him playing pool alone and the moment where he says “it wasn’t supposed to be this hard” the camera pans from left to right on to his face which is followed by a match on action allowing the viewers to see that he is indecisive as he’s playing pool one moment, sets it up again but then just walks away from the table. Whilst he is walking in a narrow corridor, the camera is slightly out of focused so shows him blurred but the lighting as it has been so far continues to be dull in such a way that you are able to see the decorations in the corridor but you are unable to see his face, this may be because he may want to be hiding and not to be seen as he is so lost as he can’t get what he wants back; the love of his life.  The scene then changes to him driving out in his car a Bentley, where extreme close ups of his face are shown and the lyrics at this point are “where do we go, so girl I need to know” showing his heading out but is alone at ten in the night not knowing where he’s going and has lost his love. This connotes that he is confused and is trying to hide from his identity as he is not happy with himself at the moment as he is not getting the answer that he wants and is waiting for. Also although he may be rich which we know by him being well dressed and his expensive car but it shows money can’t buy love nor can it bring happiness as, In the end he is walking on the streets in a very busy area, but he’s alone. The scene ends here so we know that the love of his life didn’t come back after all he called her or wanted her back. The reason is not shown why but it leaves the audience with an open opinion to think why. It may have been a case of Jay Sean not appreciating his girlfriend at the time but when she left he realised what she was worth then, which is the reason to why the title of the song is where we go as Jay Sean doesn’t know where his relationship is going from this point onwards.
In this song there are many parts where over layering has been used of Jay Sean on a screen, but I won’t like to do that as my location will not be inside and it would send double emotions and mixed messages as in this video it shows you two different angles and sides of him as he is upset in one but looks straight at the camera in a serious way in the other. However I will like to extract some editing techniques such as the fade, as it helps represent a certain mood and emotion as it helps reflect the fact that the actor is upset is represented well with fades as the effect can be done quite slow and the darkness, if done in black and white reflects the dullness. Another thing is the way the scene started with the sound of the car engine stopping. I think it works pretty well as it gives a division from the scene and music so the music only starts when the storyline does. I also liked the part where he is in a room and is having direct eye contact with the camera and this shows he is speaking directly to the viewer, but this also helps focus on his emotions more which is what makes it a good narrative story. I will use these pacific techniques as my video requires paper to be torn in the beginning of the scene before the music starts so editing sound will be added on. As well as direct eye contact with the camera as my chosen song is quite slow and purely based on a heart broken/ guilt character so in order for it to be a successful music video it is very important to have strong emotions and this is shown best when the character is speaking directly to the viewer.
Drake Ft Rihanna
Take care
The start of the song is with a piano beat with a medium wide shot shows a slow motion of a person falling, as you can see their hands up in the air with dust flaring up and bits of pieces of paper which makes it come across that they may be falling into water or just on something that has just broken which would explain the material flaring up. As the music is still slow but then carries on when the bird is flying off. The camera is held still at both moments but it’s just the movement in the scene going off the edge of the screen. It then changes to a cold scene where there are clouds covering the view but as the camera moves into it you can see the icy scenery of the mountains and then the scene changes to a girl in white in a studio with a grey swerved background and then the camera zooms out of her. This is a smart technique as it creates questions to what the link is between the two scenes of zooming in and out motion, in the viewer’s eyes.
In this video as soon as the rapping starts there is a close up on drake whilst he’s rapping, to show his facial expressions as it’s a mixture of emotions but as soon as he looks at the camera he doesn’t look back at it, this may be because he’s explaining how he didn’t care what people said and he couldn’t face the truth or because he’s in denial about it.  There are various shots angles as well as medium shots and long shots to get the whole body language. During this the lighting changes according to his words and emotions and body language so the more Drake jumps from one side to another the background turns darker each time. However there are many shots where the camera zooms in to Drake and then switches to Rihanna where it has her in the same posture and then zooms out of her. A good thing about the video is that the angles on drake change according to the beat of the song and the words. This way it looks as if he’s showing you how he feels, which it is as not only is he just singing but he’s also acting it out as he remembers it all perfectly and rather than showing the audience a flashback he’s visualised it through the narrative as a monologue. The part where it says “look me in my eyes” there is a shot of the bird and its eyes open, this can come across as Rihanna’s free like a bird which is why every time Drake speaks to her it refers back to the bird. There are a lot of slow motions used but this may be to support the gloominess every time the song takes a turn and goes slow. It also has a bit of a mime dancer to reflect the African themed music and as soon as the beat goes faster the scene changes from the cold mountains to a burning forest and the speed at which the scenes keep changing from one to another gets much faster.
In this video there are many angles used and as soon as the beat gets faster the repetition of angles increase as well as the change in different scenes. This is this songs best feature and something I might consider to extract as it does work pretty well, especially because I’m looking to do a bit of the narrative. The zoom in and out feature was also a good one as it creates thoughtful links, as one scene is finishing off another. The fast pace of the song and switching angles every time the beat kicks in is what actually gets the song going as the image supports the sound therefore gets the viewer more attracted and pulled into the video to watch it more. The narrative part is a feature I will definitely be subverting into my music video as the rapping allows the character to get direct eye contact with full emotions out to its audience. The target audience for this Hip Hop & R&B genre is young adults so from early teens to mid 20s as it’s the age young people are most likely to enjoy listening to music genres such as this.
Jay Sean
Sex 101
The video starts off with multiple shots of people saying sex 101 and the screens switch to a difference person every time the phrase changes from sex to 101. The video then shows a car pull up in front of a house which is followed by an establishing shot to show the location. This is the front porch of a house. This is to get the audience a feel of the type of area, as it seems privately residential, showing that it is quite expensive and a quite area where there’s no one passing by. As Jay Sean then gets out of the car the camera pans from right to left and as he walks up to the stairs you start to get a better view of the house but there is a match on action as he enters. It then shows a ladies point of view as she sees him come in this shot is blurred but the purpose of it is to get the audience to know that there is a women in the room at the entrance as he passes through the next door and there’s a lady in the pool. It then switches to the next scene which is in a different location, most likely a studio where it’s just him and his mistress who he is singing the lyrics to. It then goes back to him entering the room where there is an extreme close up on the vodka bottle and the camera then zooms out of it to show another girl sat with it, and the fact that its empty, which was one of the reasons to the extreme close up, shows she must be really tipsy and then the scene goes back to the studio with Sean and his mistress and then shows the girl licking vodka off olive, that he then gets excited over. But the camera then pans from over the lady on the sofa and tilts far away and down to show yet another girl standing at the back. The camera then goes back on to Sean where you see him checking someone out and as soon as he comes out of the frame on the left another girl enters from the right. The fact that she’s wearing a very seductive one piece suit which is half netted and is carrying a wiping stick gives the audience an idea that Jay Sean may just be a pimp or he just isn’t able to control his desires but has his mistress who he loves at the same time. The use of having tyga pop up in the living room as a music rapper from the ground is a good technique as he just describes what Sean is already seeing the two girls on the bed do and although he’s not really there he technically is as he does know what is going on like when he says “get you high when I’m going low” he points his fingers to show a narrative action but then the scene goes to the two lesbians on a bed going up and down one another. In the video there is a running of the part where he is with his mistress but shows a lot about what Jay Sean in his own time does.
Overall from the video there are some good editing techniques used and some really useful camera shots and techniques that I could think of using in my video such as the one of Tyga popping up mid way of the song and the shots where Jay Sean is on the bed looking directly at the camera and singing, but then there’s that blur effect on the edges so it’s just focusing on him and the two ladies next to him however I didn’t like the shot of where he’s sitting on the bed and  is looking towards the camera in front and singing but the angle it is taken from is a side shot, this is because you can tell he’s singing to another camera however if he was just looking around even if it was a side shot I wouldn’t mind it, but my preference wouldn’t be to use what is in that particular scene. I wouldn’t use the repetitive technique in the beginning of the multiple face shots either as I think it’s more interesting to go straight into the movie although I understand why it’s been done as those are the main characters throughout the video. In this video women are portrayed as a sex object but this is obvious as they are all in lingerie, heels and stockings and happy to serve any man who comes in their way, and the song is based on sex one on one, but this term is the referral for Sean singing it to his mistress which is why he only says it in the scenes his with her, but its contradicting the question of love as he says sex 101 because he has so many ladies with him who are ready to make love on the same sheets as he plans to sleep with his mistress on.
The target audience for this video I would say would be young adults from aged 17 and above as to understand the role of Jay Sean in this video you would have to be quite mature, in order to understand loyalty in relationships. However an age group too old would find this a little too explicit as it’s known as ‘pimping’ and quite unacceptable as cheating on your partner isn’t quite fair, it’s unfaithful.


Friday, 14 September 2012


She has no time – Treatment:

The music video will start off on a bridge with the male character looking to the view off the bridge. When he looks to the right he sees his girlfriend walking towards him and once they are together he tears up a note written by his girlfriend for him and throws the pieces into the air. As a result the song starts and the male character lip-syncs the song as though he is shouting at her on the bridge. The location changes where the male character makes direct mode of address to the camera making it look as though he is singing to the audience and expressing his emotions and feelings. After this the scene ends and it goes back to the first scene on the bridge where there is a slow motion effect as the couples hands drift apart. Hence the audience can see the female walking towards the camera as she makes her way off the bridge whilst her boyfriend is on the other side of the bridge watching her go. We then have a shot of the male character singing to the camera where he then sees a couple walk by holding hands and talking. This reminds him of the good times he had with his girlfriend and regrets cheating on her.

The location then changes to Trafalgar square where the male character walks down the stairs where he is singing to the camera with different camera angle shots showing his body language and facial expressions. We then go into another scene where the male character is in the studio with low key lighting effects singing to the camera. As a result the music video ends where the last shot is of the couple walking in opposite directions.

Thursday, 13 September 2012


Wk. 1
Mon
Tues
Weds
Thurs
Fri
Sat
Sun
 
 
10/09/12
 
 
 
 
 
Think of various songs and finalise.

 Make a story board. Clarify the scene to have a clear point on what is needed to be shot

 
 
Wk. 2
Mon
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17/09/12
 
 
 
 
Start the case studies.
Make sure its complete.
 
Case study due in
 
 
 
Wk. 3
Mon
Tues
Weds
Thurs
Fri
Sat
Sun
 
 
 
24/09/12
 
Think of different angle shots needed and colour scheme as well as location
 
 
Finalise the all the techniques and make sure it is clear.
 
 
 
 
 
 
Wk. 4
Mon
Tues
Weds
Thurs
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1/10/12
 
 
 
 
Use the whole week for research and planning to make any improvements needed.
Make any last minute changes to the plan to make it better.
Have a final for the treatment.
 
 
Wk. 5
Mon
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8/10/12
 
 
 
Start storyboard
 
 
Finish storyboard
 
 
Wk. 6
Mon
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15/10/12
 
 
 
 
Start planning the shoot and distribute the work too fellow partners.
 
 
 
 
Wk. 7
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Wk. 8
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Wk. 9
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Wk. 10
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Wk.11
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Wk. 12
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Wk. 13
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