This is the cover of jay Sean’s album the mistress. It has a medium
establishing shot which shows Jay Sean sitting down with his arm on the chair
rest and his hand on his face, this connotes he is thinking, with a whisky
glass in his hand. It may be drinking for stress relieve as he’s not really
smiling but also could be just for the sake of it to chill out. Behind there’s
a silhouette of a women standing, you can’t see her face so aren’t sure if it’s
his mistress or just a random lady like he has in his video sex 101 from the
album the mistress. The colour red symbolises love and the affairs that all the
songs in this album are about. This is why ‘the mistress’ is in a gloomy font
and the only words in colour where as the hole cover is black and white even
the name ‘Jay Sean’. It shows the importance and emphasis put on the phrase and
shows that that’s what the whole cover maybe about. The whisky glass also
supports the mise-en-scene as the location looks classy with carpet and the
room has a wood railing with a chair and in the background it shows a bed with
lamps so shows Jay Sean maybe waiting for the lady to enter into his bedroom.
But the cover leaves you to question whether the lady in the back is his
mistress or not. The black and white effect to it gives an olden style feel,
this may show that jay is experienced in his field of being a ‘player’ and it
may have been time to him cheating on his actual girlfriend who he calls the
mistress. The ‘olden style’ effect to the room is also added due to the railing.
The black and white can also mean that he may be tired of lieing to his
mistress, which is why the title and cover is all in black and white but ‘the
mistress’ is the only text in red. The text in red also allows creates tension
for its audience and allows them to think what the story behind it is as it
creates suspense.
This is the outside case to the album the mistress. Because the album
is all about Jay Sean and him not staying loyal to his girlfriend and having
several affairs there’s a women laying down on the carpet in her lingerie with
a eye mask on, in order to hide her identity, as this makes it harder to
recognize her, but she has her hair flared out and a finger in her mouth with
another hand upon her chest, this shows she is ‘playful’ which comes across as
sexual and it supports the fact of jay Sean not being loyal to HIS mistress.
It then has all 15 songs displayed in the album along the
side of her in a fancy font which supports the image and the song names for
example ‘Rouge a Lavres’ as it sounds more French and France is known for
romance and love, but the actual meaning of rouge a lavres is red lipstick, so
although we can’t see it as the covers in black and white it may be out to his
mistress that was in the colour red on the front cover. On the bottom in a
smaller font it has a paragraph on the producers of the CD cover and the artist
of the actual album. This is the back of the CD cover it’s not consistent at
all with the front cover other then the medium shot of the lady and the black
and white font. The medium shot as the front cover consisted of a medium shot
of Jay Sean but by putting the lady on the back its like it’s the close up of
the lady who was standing at a distance totally blacked out in the background
of the front cover, so behind Jay Sean at the door. However the font of the
text is even different as its more sophisticated and elegant however the carpet
is consistent as the from cover also has the same, but its only noticeable if
you pay good attention but it shows that the mise en scene is the same and so
this shot is taken in the same room as Jay Sean was in.
This is the cover to Drake and Rihanna’s album Take Care. There’s a
medium close up of an establishing shot of Drake sitting alone on the table. He
has a lot of gold chains and gold candle holder but is sitting alone drinking
out of a gold cup and is looking down at it, this may be because he looks
depressed and no matter how much money you have this shows it can’t buy you
happiness. The bird statue symbolises his freedom as it can connote that his trapped
and wants to be free like a bird but for some reason is trapped. This album is also
about love but the fight for love which is why drake is shown lonely and depressed
sitting in a rich surrounding, you can tell this by the painting in the back
ground on the walls as well. The writing in gold says ‘Take Care’ shows that he
is talking about taking care of Rihanna although she’s not in the image but is
in the video to the song itself, but by not keeping her in the image it shows
him being love sick. The text looks hand written more like a signature, showing
its personalised by drake himself, it is the title of the song but because its
personalised in such a way it could come across as a message. The colours throughout
the cover have been of a consistent gold, this could also connote money, and
that drake must be pouring in gold so is really rich, and usually people who
have money intend to pay their way out of things so the text being handwritten
shows that he still makes the effort to do things himself, but not just that as
it also shows that his money is unable to take care of his love so he no longer
has her either which is why he’s having to pass the message down for her to
take care in gold, so not giving away he loves her but in gold which could show
how much he meant to her and that he thinks her to be good as gold.
The advert is actually constructed of the CD cover itself
as the main image. It has the artist name ‘Drake’ written as the main title of
the magazine advert. It then has details of when the album is to be released,
with the featuring artists below. This is a main factor that attracts the
audience as it’s the main information a consumer looks for when looked at an
advert. The likes and dislikes as if the album has songs by their favourite
artists then their more willing to wait for the album to release and go and buy
it.
Below this are details of the record labels Drake is
assigned with, in this case cash money records and universal republic. This is
a feature that has been kept consistent throughout as it’s then followed
through with in the back cover of the album cover.
A feature I
will be adapting from this is that I will be keeping the house style consistent
but I will not have the logo on the front cover as I feel it needs more focus
to the simple detail on there and by putting a logo it diverts the consumer’s
attention away a little. Another thing is that it is straight to the point. It
has what a consumer would mainly look for and that is the main artist featuring
within the cover and who the main artist is which is made clear at the top as
the main logo is ‘DRAKE’. There for when a consumer goes to buy what it’s
looking for they know what they want as the front cover of the album is the
same as the magazine advert itself.
The house
style of using the artist name as the main logo in followed once again, it’s
the text that has the largest font but as she is the artist and she uses her
name for the album to sell so shows she is a very well known artist, but
keeping her name in the largest font helps attract it as the first thing you
look at as a consumer, after the background image is the largest text on the
page and then follow on to read the rest starting from what stands out the
most.
This is a key
feature definitely worth subverting as not is Jay Sean just known by face;
although we won’t have his face on the cover but definitely known by his name, therefore
the product is most likely to get a word out by the magazine advert to penetrate
the market.